Exetel
Design Direction, UI/UX - June 3, 2020
Exetel
In the rapidly evolving digital landscape, staying ahead of the curve is of paramount importance. One company that has mastered the art of digital transformation is Exetel, an Australian Internet Service Provider (ISP). By prioritizing user-centric design principles and implementing innovative UI/UX concepts, Exetel has successfully revolutionized its digital presence, earning a competitive edge in the market.
In this article, we will explore the key UI/UX strategies Exetel has employed to enhance its brand delivery and win the digital transformation of its website.
Task:
Rebuild a unified visual system for the advertising agency, made of steel which can change the world in a while.
Strategy
Design Direction,
UX Strategy
Design Direction,
UX Strategy
Management
Design Direction,
UX Strategy
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We deliver precise, high-quality connections directly to your team, enabling you to establish strategic partnerships and unlock critical business opportunities efficiently.
01 // Project overview
Established Key Performance Indicators
Exetel understands that the modern user demands a seamless and intuitive browsing experience. By embracing the principles of minimalism and clarity, Exetel’s website design eliminates unnecessary elements and focuses on functionality. The clean, uncluttered layout ensures that users can quickly locate the information they need, making the navigation process smooth and hassle-free.
02 // Challenges
User Interface design and content strategy
Exetel understands that the modern user demands a seamless and intuitive browsing experience. By embracing the principles of minimalism and clarity, Exetel’s website design eliminates unnecessary elements and focuses on functionality. The clean, uncluttered layout ensures that users can quickly locate the information they need, making the navigation process smooth and hassle-free.
03 // Statistics
Monitor content strategy and social metrics
Monitor the number and quality of backlinks to Exetel’s website, indicating credibility and authority within the industry.
Conduct regular benchmarking against key competitors in terms of website traffic, search engine rankings, and thought leadership positioning to identify areas for improvement and opportunities for differentiation.
Measure the conversion rates of landing pages and forms, optimizing them to improve lead generation and customer acquisition.
Monitor specific metrics related to thought leadership content, including downloads, views, shares, and comments, to evaluate its impact and engagement with the target audience.
Smart Networking with Advanced AI
We deliver precise, high-quality connections directly to your team, enabling you to establish strategic partnerships and unlock critical business opportunities efficiently.
04 // APPROACH
Monitor content strategy and social metrics
With mobile devices accounting for an increasingly large share of web traffic, Exetel recognized the importance of adopting a mobile-first design philosophy. Their responsive web design ensures that the website seamlessly adapts to various screen sizes and devices, offering users an optimal browsing experience regardless of their preferred device.
Exetel’s commitment to continuous improvement is evident in its iterative design approach. The company actively seeks user feedback and conducts usability testing to identify areas for improvement. By incorporating user insights into the design process, Exetel ensures that its website remains aligned with the evolving needs and preferences of its target audience.
To maintain user interest and encourage interaction, Exetel incorporated various engaging design elements into its website. These include interactive infographics, animated visuals, and personalized content tailored to the user’s needs. By incorporating these dynamic elements, Exetel has managed to create a more immersive and captivating user experience.
Exetel is committed to creating an inclusive digital environment for all users. By adhering to Web Content Accessibility Guidelines (WCAG), the company has optimized its website for individuals with disabilities. This focus on accessibility not only enhances the overall user experience but also demonstrates Exetel’s dedication to social responsibility.
05 // OUTCOME
Innovative Marketing and Media Strategy using 3D Characters
By prioritizing innovative UI/UX concepts, Exetel has successfully transformed its digital presence, setting a new benchmark for competitors in the ISP industry. The company’s emphasis on simplicity, consistency, mobile optimization, engagement, feedback-driven improvements, and accessibility has played a pivotal role in winning the digital transformation game. As a result, Exetel has established itself as a forward-thinking brand that prioritizes its users’ needs, effectively paving the way for long-term success in an ever-changing digital landscape.