Milo – Social
Social Media, Marketinh, Design Direction, UI/UX - Jan, 2015 - Concepts
Milo - Social
When the Milo brand was created in 1934, its name was chosen as a tribute to one of Ancient Greece’s most famous athletes. From the beginning, an emphasis has been on the nutrient-rich benefits the chocolate powder provides and its necessity in the lives of young children and high-performing sportsmen.
Task:
The primary objective was to create an updated corporate identity and increase engagement on all social Chanel's
Social Strategy
Health engagement, teach “Will Power”, “Fuel Your Will”, and “Your Will Power”
Design Direction,
UX Strategy
Management
Design Direction,
UX Strategy
Smart Networking with Advanced AI
We deliver precise, high-quality connections directly to your team, enabling you to establish strategic partnerships and unlock critical business opportunities efficiently.
01 // Project overview
Established Key Performance Indicators
Like all Nestle products, Milo runs with the general company’s mission which is to become, ‘the world’s leading nutrition, health and Wellness Company.
02 // GETTING STARTED
Out with the old and in with just a small update.
Their mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.’
We also expanded the target market to help with family coaching, Brother and sisters to nurture health competition that natural happens within the family community.
03 // Statistics
The objective
Nestle sees itself becoming “a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, and preferred supplier selling preferred products.”
It is regularly promoted as a drink that enables healthy growth in young people especially children.
The product has positioned itself as an active brand in sports using strong elements like athletes and sporting personalities on the body of the tin and sachet. This is the reason why most adverts try to promote the importance of sports.
It has become known for its rich green colour which is used for all their advertisement, from TV to billboards.
The Milo brand is produced in different sizes in order to make the product affordable and purchasable to people of different class.
Smart Networking with Advanced AI
We deliver precise, high-quality connections directly to your team, enabling you to establish strategic partnerships and unlock critical business opportunities efficiently.
04 // APPROACH
Vision of the Brand, Marketing Strategy
When the Milo brand was created in 1934, its name paid homage to Milo of Croton, one of Ancient Greece’s most celebrated athletes. From its inception, Milo has been synonymous with providing nutrient-rich benefits essential for young children and high-performing athletes alike. However, in today’s digital era, reaching the youth means adapting to how they consume and engage—with social media content driving 10x more interaction than traditional channels.
Nestlé’s broader mission—”Good Food, Good Life”—remains the foundation of the Milo brand. This rebrand aligns perfectly with Nestlé’s vision of becoming a competitive Nutrition, Health, and Wellness Company while delivering improved shareholder value. Through this transformation, Milo emerges as a socially engaging and highly shareable brand, living up to its promise as a preferred product for the next generation.
How can Milo become more relevant and accessible to a new generation? BRANDlab was tasked with overhauling the brand to resonate with social media-savvy youth while enhancing purchase convenience and fostering 360-degree engagement.
By designing, iterating, and testing, we envisioned a feature-rich, market-leading sports experience—optimized for digital and social platforms. The goal was to make Milo not just a product, but a lifestyle choice celebrated online and embraced by the youth.
The Milo rebrand proves how a legacy product can evolve to meet modern needs. By embracing the power of social media, Milo has not only strengthened its appeal to younger audiences but has also reinforced its role as a symbol of health, activity, and vitality for generations to come. This transformation isn’t just about keeping up with the times—it’s about securing a vibrant, social-powered future for the brand.
05 // OUTCOME
Results that resonate
The rebrand of Wego represents a groundbreaking shift in online travel booking, harnessing the power of social connectivity to redefine the travel experience. By integrating vibrant social strategies, engaging content, and a refreshed brand message, Wego has strengthened its connection with a global audience of travelers.
Through dynamic social media campaigns and user-generated content, Wego inspires wanderlust, builds trust, and creates a community of passionate explorers. Its new social-first approach ensures every interaction resonates, guiding users seamlessly from discovering their next destination to booking with confidence.
This rebrand is more than a visual transformation—it’s a testament to the impact of meaningful social engagement in building a trusted travel brand. Wego’s journey forward demonstrates how leveraging social platforms can create deeper relationships, inspire adventure, and elevate the travel experience for users worldwide.