Wego
Social Media, Marketinh, Design Direction, UI/UX - Jan, 2015 - Concepts
Wego
Although we were not responsible for the original WEGO branding or creating their initial corporate identity guidelines, our team was brought in to modernize their brand image and ensure it aligned with today’s market expectations. We aimed to make strategic updates to their corporate identity guidelines, making the brand more adaptable and consistent across all applications.
This document was intended to be used internally across the organisation’s various operations to ensure that the brand was consistently managed and reproduced, regardless of who was implementing it.
Task:
The primary objective was to create an updated corporate identity and a new brand wordmark, accompanied by a comprehensive guidelines document.
Social Strategy
Design Direction,
UX Strategy
Design Direction,
UX Strategy
Management
Design Direction,
UX Strategy
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01 // Project overview
Established Key Performance Indicators
One of the main improvements involved updating the corporate logo to incorporate the new tagline, “Do Better”, which had become a core element of their brand message. This tagline needed to be seamlessly integrated into all brand touchpoints while maintaining the essence of the original design.
In addition to the logo update, we focused on refining other key areas of their branding, ensuring that their corporate identity guidelines were tightened for better consistency.
02 // GETTING STARTED
Out with the old and in with just a small update.
We revised the corporate identity guidelines to ensure a uniform application of logos, typography, and color schemes across all media.
Brand Management: We conducted a thorough assessment of their brand from a management perspective, identifying areas where the brand could be more consistently and effectively applied.
03 // Statistics
If selected we would then...
Third-Party Usability: We provided comprehensive file formats and specifications to allow third-party design and print providers to implement the brand guidelines seamlessly.
Our deliverables included a new corporate identity package with the following elements:
A refined brand wordmark that incorporated the “Do Better” tagline.
These files were prepared in multiple formats, ensuring smooth application across different media and platforms.
A detailed corporate identity guidelines document covering typography, logo usage, color schemes, and brand tone to ensure consistency.
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We deliver precise, high-quality connections directly to your team, enabling you to establish strategic partnerships and unlock critical business opportunities efficiently.
04 // APPROACH
Monitor content and the rollout of the new treatmemt
Ready-to-use files for third-party designers, including print, digital, and web-ready formats to enable easy implementation of the updated branding across various channels.
his project successfully enhanced WEGO’s brand image and ensured that their messaging was aligned across all platforms, providing a solid foundation for future growth.
Through our collaboration, WEGO gained a more cohesive and modern brand identity that resonated with today’s audiences. The updated corporate identity guidelines empowered them to manage their brand more effectively, while the comprehensive file supply allowed external partners to easily reproduce the brand with precision and consistency.
Looking forward tot the presentation
05 // OUTCOME
The Transformative Rebrand of Wego through Social Connectivity
The rebrand of Wego represents a groundbreaking shift in online travel booking, harnessing the power of social connectivity to redefine the travel experience. By integrating vibrant social strategies, engaging content, and a refreshed brand message, Wego has strengthened its connection with a global audience of travelers.
Through dynamic social media campaigns and user-generated content, Wego inspires wanderlust, builds trust, and creates a community of passionate explorers. Its new social-first approach ensures every interaction resonates, guiding users seamlessly from discovering their next destination to booking with confidence.
This rebrand is more than a visual transformation—it’s a testament to the impact of meaningful social engagement in building a trusted travel brand. Wego’s journey forward demonstrates how leveraging social platforms can create deeper relationships, inspire adventure, and elevate the travel experience for users worldwide.